Gund 30th Anniversary press release

GUND^® 2010

Snuffles^®’ 30^th Birthday

In 1980, GUND^®, the leading soft toy manufacturer in the United States, introduced Snuffles^®, a unique bear whose shape was inspired by a beautiful crescent moon and who appears to look up at whoever is hugging him. Now Snuffles, GUND’s most successful and well-known bear, will be celebrating his 30^th birthday in style with several new editions in 2010, including a very special one-of-a-kind Snuffles valued at $10,000! All Snuffles are for ages one and up and are surface washable for hug after hug.

GUND^® 30^th Birthday Snuffles^®

15” 30^th Birthday Snuffles: There is more Snuffles to love with the 15” 30^th Birthday Snuffles. This adorable bear has plenty of love to go around in his larger size and features a special 30^th birthday commemorative medallion. He is available in frosted-tip, caramel plush fur or frosted-tip, chocolate plush fur.

- This snuffles will be sold starting June 2010 for $50 retail.

10” 30^th Birthday Snuffles: The adorable 10” Snuffles is celebrating his 30^th birthday with a special 30^th birthday commemorative medallion. This cuddly bear is ready to show his affection with two colors: frosted-tip, caramel plush fur or frosted-tip, chocolate plush fur.

- This snuffles will be sold starting June 2010 for $25 retail.

10” 30^th Birthday One-of-a-Kind Snuffles: Dripping in diamonds, the 30^th Birthday One-of-a-Kind Snuffles is wearing a dazzling birthday necklace of real diamonds totaling nearly 10 carats on a beautiful white gold chain. This 10” Snuffles is made from the softest white alpaca fur and features genuine leather accents on the nose. Snuffles’ sweet gray eyes are created with striking 100% Tahitian pearls. With a material value of approximately $10,000, this very special, one-of-a-kind Snuffles celebrates 30 years as a classic GUND icon – making it priceless.

- Issued February 2010, no price available as this Snuffles will be sold at auction for a charitable purpose. Gund expects $10000 for this jeweled Snuffles.

13.5” 30^th Birthday Limited Edition Signature Snuffles: The 13.5” 30^th Birthday Limited Edition Signature Snuffles is a must-have for any fan of Snuffles. He features the 30^th birthday commemorative leather medallion and super soft white, silver-tipped plush fur for maximum huggability. There are only 1,000 Signature Snuffles available at retail as a gift with purchase.

- Offered starting June 2010. Not for sale. Limited to 1000 pieces.

(Note: Names and availability dates are subject to change.)

(Press release thanks to Dan, with permission)

There will be more news coming hopefully next week. And wait for pictures of the 5ft. Snuffles!!!