This was only the second cream mohair snuffles I have seen on ebay, and it was not marketed so well, so the final price ended up being rather low compared to the last auction, where this bear fetched over 700 USD. This time it went for 326 USD.
With some luck I found an old pricelist and this snuffles sold for appx. 200 USD originally.
Below is a catalogue photo, thanks to Jan.